Billions of web searches are conducted every month. SEO is gaining more importance as people are searching for products and services using different search engines. If you want to keep up with the competition, then you should follow the following SEO trends this year.
Focus on social content
Content from Facebook, LinkedIn, and Twitter will be very important. It will have a significant effect on the search engine results pages. Most marketers now use social media to improve SEO. It is expected that more social content will be indexed by different search engines. So, you should use important social content for optimizing your page so that you get maximum visibility.
Importance of videos
Videos are very effective in keeping audiences engaged. If you use enough videos on your website, then it can improve the ranking of your site. It is found that videos get better organic page ranks in Google than static texts.
Your website must be mobile friendly. The number of mobile shoppers is increasing. You should keep in mind that people now use various devices like tablets, laptops, smartphones, etc. to browse the site or to do online shopping. So, your website must be responsive so that users can view your site comfortably from any device they use.
Local SEO will be playing a big role this year. By doing local SEO, you increase the chances of showing pages to the relevant audiences. Research has shown that local searches lead about 50% mobile visitors to visit stores in a day. Also, most people who search for stores hope to find local results.
Voice search function
As people now browse when they are on the go, you need to incorporate the voice search function on your site. This function will make it much convenient and safe for the user to view your site when they are on the road.
You should include all these in your website to stay ahead of the competition. In this highly competitive world, it is very important to remain up-to-date with the latest technology and techniques that are applied to online marketing.